Make Travel Matter
HOW WE TREAD RIGHT
Launched in 2020, How We Tread Right (HWTR) is Destination America’s five-year sustainability strategy. It is the sustainability blueprint for us and our sister brands under our parent company The Travel Corporation (TTC).
Our strategy consists of 11 sustainability goals anchored to the United Nations’ Global Goals, which guide the way we are addressing climate change, sustainable food production, waste reduction, travel experiences, diversity and inclusion, and wildlife: the six main issues that we are currently focused on as a business.
MAKE TRAVEL MATTER®
This is our ethos. We recognize our responsibility to leave a positive impact on the planet we call home, the people we visit, and the wildlife we find there. We manage our impact in two ways; as a business through our sustainability goals, detailed in How We Tread Right, and through our TreadRight Foundation.
Our efforts to MAKE TRAVEL MATTER® focus on:
Planet – Protecting our landscapes and natural resources through conservation and sustainable practices.
People – Ensuring that the true economic benefit of tourism is felt by local communities.
Wildlife – Protecting our world’s wildlife and advocating for ethical wildlife experiences.
Since the launch of our sustainability strategy, global action on the world’s response to climate change has continued to advance. We have matched that advancement through our decision to commit to net zero.
To cement our commitment to decarbonize, in 2022 we launched a Carbon Fund – a fund dedicated to financing initiatives to reduce the carbon emissions of our business. This fund is a bold step towards prioritizing the planet and will be used solely for initiatives that contribute to our net zero journey and help restore our planet. Progress made by this fund will be reported on in future Impact Reports.